The prizes athletes will be striving for have arrived
The medals for the 2014 Newfoundland and Labrador Winter games in Clarenville have arrived.
© Jonathan Parsons photo
The medal incorporates the Clarenville Winter Games logo and bright blue and orange colours in the design.
Winter Games manager Brad Pitcher says they’re extremely pleased with how they turned out, and that a lot of work went into the design.
Pitcher, along with his staff, special events coordinator Leslie-Ann Vardy and administrative assistant Chastity Frost, contributed to the design, but the company who made the medals came up with the final product.
One thousand medals were ordered and since many are given to sponsors and for promotional use, 700 of the medals will be given out to hopeful athletes at this year’s games.
Always Advancing, based out of Morrisville, Pennsylvania, are the manufacturer of the medals. They also provide medals for the Tely 10, a running race that occurs in the St. John’s area every summer.
Their main clients are major race organizations on an international scale. President of Always Advancing, Chris Seiler says they have a long global reach.
“Our primary business is definitely endurance sports. We provide medals for hundreds of marathons, half marathons, 10-ks and triathlons all over the world.”
Seiler’s background comes from designing coins and medallions in the Franklin Mint, which applies directly to his company’s designs of different and interesting medals.
“Our designers sit down and take a look at the event, obviously, take into consideration the event’s logo and try to build a medal that is going to have the feel of where the event is taking place.”
Seiler began the company six years ago with childhood friends, Ryan O’Keefe and Kevin Sullivan. Last year they produced 2.8 million medals.
The medal itself is certainly an important component of the Winter Games.
Seiler expresses that they can bring “a medal to life as a piece of art on the metal.”
Pitcher is excited for people to see the medals.
“A beautiful medal will make the kids train even harder to ensure that they receive one at the Games,” he says.