Filmmakers looking for charming storytellers for latest Newfoundland tourism project

Jamie Bennett
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Matt Tucker, right, of Target Marketing and film maker Christian Sparkes were in Corner Brook Monday holding auditions to get people to talk about Blow-Me-Down.

Paul Seaward doesn’t typically need much persuading to spin a colourful story.

So Monday’s chance to tell tales as part of an audition for an upcoming tourism project by Target Marketing was an opportunity too good to pass up for the local storyteller and comedian.

The auditions were held at Grenfell Campus, Memorial University’s fine arts building and were conducted by filmmakers Matt Tucker and Christian Sparkes.

Those auditioning were asked to tell real, invented or slightly fudged tales about how Blow Me Down got it’s name.

The marketing company is the same one behind the award-winning Tourism Newfoundland and Labrador television ads that showcase the natural beauty and character of the province.

Tucker and Sparkes also helped direct a series of 32 online Newfoundland language lesson videos, which delve into the origin of such words as gut-foundered and duckish.

While details of this project are being kept under wraps, it’s expected to be launched in January and will include eight videos featuring local storytellers explaining how such places as Blow Me Down and Joe Batt’s Arm got their unique names.

The first to audition Monday, Seaward said he told a few stories off the top of his head and hopes to work with the filmmakers to come up with ideas and stories that suit his personality and sense of humour.

“The biggest kind of lies,” Seaward said with a chuckle when asked what tales he told Tucker and Sparkes.

“I’d like to put something out there that’s catchy. That’s what I’m all about.”

He calls Target Marketing’s ads “the best in the business” and said he’d be happy to help in any way with a project he expects to tactfully reveal some of the unique charm of the province’s characters.

“When I watch those ads, I feel proud to be a Newfoundlander,” he said. “If I could be just a part of that, even holding a book with a fellow’s lines on it, it would be an honour.”

Organizations: Tourism Newfoundland and Labrador

Geographic location: Newfoundland

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  • Amanda
    August 26, 2014 - 22:15

    I can't wait to see the new ads! Totally agree that Target Marketing is one of the best in the business. Others have tried to duplicate what they've done in past NL ads. The way I see it...when you can watch an ad over and over and still enjoy it...it's a good thing.