Tourism, Culture, Industry and Innovation Minister Christopher Mitchelmore announced the website’s re-launch today.
“With the increase in the use of mobile devices, social media channels and visual storytelling, it is critical that we continue to enhance the online experience for travellers, and potential travellers, on NewfoundlandLabrador.com,” Mitchelmore said in a news release.
“The new responsive website offers an engaging, content rich environment, with more images, videos, articles and interactive planning tools that all work together to improve the user experience and encourage visitors to plan their trip and ultimately connect with tourism operators and make bookings.”
NewfoundlandLabrador.com receives more than 2.3 million visits annually with mobile traffic to the site now accounting for almost half of them, the release states.
The responsive design will mean the site will adapt to all screen sizes and formats on smart phones, tablets, laptops and desktops.
Other enhancements to the website include:
- A new look and navigation that’s intuitive and easy, representing Newfoundland and Labrador’s brand and new online behaviour trends;
- Modernized tourism operator listings which allow tourism businesses to include photographs, a description of their offering, links to their website and social media channels, and contact and location details utilizing Google maps;
- Travel offers being featured throughout the site to help travellers plan and book tourism and cultural experiences;
- A new plan and book section featured prominently to assist users in selecting tourism operators with ease, incorporating search, filtering and sorting;
- An enriched itinerary planner that allows travellers to build a customized itinerary with links to tourism operators, making it easy to plan and book in advance;
- An improved interactive map providing the ability to plan and plot places to go, things to do, where to stay and eat; and,
- Specific information for hunters and anglers who can now visit HuntingNewfoundlandLabrador.com and AnglingNewfoundlandLabrador.com.