ST. JOHN’S, NL – Marystown native Glenda Power is the new director of strategic communications for the RCMP in Newfoundland and Labrador.
Power, who started her job on April 9, has Bachelor of Arts and Bachelor of Education degrees from Memorial University. She has spent the past two decades working in senior communications roles/media engagement in both the public and private sectors.
Before accepting the job with the RCMP, Power was executive director of the Pharmacists’ Association of Newfoundland and Labrador. The job saw her acting as the association’s primary media spokesperson.
During a phone interview one week into her new job, Power said her role sees her providing oversight on all communications efforts by the RCMP.
“I lead a strategic communications unit that provides support to the various detachments. We also manage our interactions with the media... anything that’s connected to how the RCMP communicates with the citizens in the province,” she said.
When asked what interested in her in the job with the RCMP, Power said it was an opportunity to continue to use her core skills as a strategic communicator.
“I liked the idea of working at the federal level – to be back within an organization that has impact on public policy,” she said.
Power spent several years in senior communications roles within the provincial government, primarily within executive council.
Power describes the RCMP as a large, complex organization.
It’s critical, she said, that the force does a good job communicating not only with the public but with stakeholders, government and community organizations.
It’s important, she said, to communicate effectively not just from a corporate perspective but on behalf of all the RCMP detachments that serve the province.
“I’ve been learning about how the RCMP engages with communities and how RCMP headquarters engages with the detachments... and there’s always opportunities to improve the way we work with the media.”
While she had a busy family and work life over the years, Power made time to volunteer in numerous capacities including on the board of directors of the Majestic Theatre, the planning committee for Women of Worth (WOW, breakfast events, and with SupperBowl, a Cornerstone Ministry program which provides nourishing meals for those in need.
She is also a past board member of Empower: the Disability Resource Centre, the International Association of Business Communicators, the Sunshine Foundation and the Cerebral Palsy Association of Newfoundland and Labrador.
“I see a lot of organizations out there that support families. They do such incredible work and we, as a family, have benefitted from organizations such as Easter Seals.” Power and her husband have two 17-year-old daughters. One of the teens has cerebral palsy.
Giving of her time to help some of society’s most vulnerable people is rewarding, Power said. “You give but you get so much back. People are so appreciative of your efforts.”
Power reports directly to Assistant Commissioner Peter Clark - the commanding officer for the RCMP in N.L.
In announcing her appointment to the position, Clark said the RCMP recognizes the importance of communicating with citizens, stakeholders and partners on a range of important public safety issues.
“Glenda’s many years of experience position her well to lead our communications efforts, which include the provision of timely information on policing matters which impact citizens across our province,” Clark said.
Power moved from Marystown after finishing high school. She lives in St. Philip’s with her husband and daughters.
Growing up in a small town like Marystown adds to her points of view as a strategic communicator, she said.
“I have that perspective on what it means to grow up outside of (St. John’s). And that perspective always informs what I do as a communicator.”
Power is no stranger to Marystown. She visits frequently. She still has many relatives in the area.
“Marystown is close to my heart. It’s always home,” she said.